I’ve been working as an entrepreneur/mompreneur/freelancer/contractor/business owner whatever you want to call it, for over ten years. I’ve had big clients, tiny clients, and big projects and projects from hell and everything in between. I can say, unequivocally, from my 10 years of trying to make money while raising a family and trying to be a regular human that the “hustle” … is stupid.
By Mona Ismaeial, photo’s by Mona at Go Nissan North Edmonton.
As a busy work from home mom I definitely Feel the need for family friendly spaces. My son who is just over 2 years old is always in tow. He comes grocery shopping with me, we get oil changes, dr. appointments, meetings and of course out for coffee and meals. For stay-at-home moms, work-from- home moms or just parents who want to take their kids with them rather than leaving them with family friends or a babysitter, there are a few very easy ways businesses can be more welcoming to families.
This past Thanksgiving holiday Monday, I walked into Home Depot in the morning with my two children and was greeted by two cheery employees. We politely returned the greeting with a warm hello and light conversation. I couldn’t help but feel sad for them: why weren’t they home enjoying Thanksgiving with their families? Was it just the luck of the scheduling draw? As we drove home, I felt even worse. It’s because of people like me that shop on holidays all of the time, that they need to be there. If you know me, you know my mind didn’t stop there. I need to question humanity (seriously…) and why I had such strong feelings on the topic. I know that I can’t be the only one who does this!
I’ve believed for a long time now that society has an addiction to convenience and speediness. We live in a fast-paced world of instant connections and do-now desires through apps like facebook, online shopping, and 24hr hours of operation. It’s not that I can’t adapt to changing times, it’s that I believe we’ve lost an integral part of the balance in our lives. A part that used to force us to make other arrangements and plans, shop ahead of time and spend quality time with others or on our own.
When I was little, I remember on days like Christmas and other big holidays, there was usually one grocery store open and even then, it was only open for certain hours. Granted, I haven’t lived in Edmonton my entire life: maybe small towns are different. Stores like Staples, Winners, certain restaurants, etc… were never open. Those days were like driving through a ghost town to and from family visits. These days, it looks like any regular day with the reverse occurring- most stores are open and it’s odd to see one closed.
I used to refuse to go out on holidays, other than to and from family get-togethers. Now, on days like this past Thanksgiving holiday Monday, I appreciate the opportunity to be able to shop on a holiday. For the most part it’s because I can do so alone! My husband doesn’t get much time away from work and we he has some time off on major holidays and I can run a couple of errands sans child circus in tow I’m like that woman in the Ikea commercial yelling, “Start the car!!!” I’ve given in to the convenience of being able to shop on a holiday because I can shop alone and because of my family’s schedule. Life is so busy for everyone that this is our new reality and I’m an enabler. I personally find this horrifying but it’s the world that we’re living in.
So I’d like to know what other people think! As the Christmas holiday season approaches, what are your thoughts?
Why are we as a society being given the opportunity to shop? Are stores open on holidays because of customer demand? Why the heck are stores like Michaels open until midnight some nights prior to Christmas? Midnight! Why?! Do employees want to work holidays? Are stores afraid of the potential income loss of being closed when competitors are open? Are we such a culturally diverse society now that in order to respect everyone’s religions and beliefs that businesses need to be open 24-7 to prevent offending someone? OR have we just lost the value and meaning of holidays and what it means to have to be present in other ways in our holidays.
If you run your own business this is the busiest time of the year! Whether it’s shipping out products, crafting out graphic designs for your clients or plugging away at end of year spreadsheets, it’s a crazy time for everyone.
That being said, just because you’re busy with life, kids, and keeping your customers happy doesn’t mean you should let the business basics become a disaster.
Here are 4 easy ways to keep on top of your business this holiday season.
Update Your Website
This is your front door of your business! Update it! All the exclamation points here!!!!!! Update your hours, your inventory whatever you need people to know at a minutes notice. Make sure all the links work so that if someone needs to get a hold of you, it’s easy to see. This will save you a lot of time down the road as you won’t have to answer the same question over and over again.
If you own an online store this is true times a million. Your customers are purchasing products for a very specific date (December 25th), and if it’s not available you’re going to have very upset (ie: mad) customers and mad customers are hard to convert to repeat customers. If there are shipping deadlines, these need to be marked clearly, very clearly.
Update Your Social Media Channels
Another basic that gets left off during busy times. Make sure you’ve updated your website, hours of operation and times you’re going to be unavailable over the holidays. This is the internet and people expect you to be available unless you let them know.
This is also a good opportunity to post on social media some of the fun things you’re doing to prep for the holidays. Post pictures of your Christmas parties, or that hike you took, engage with your audience.
Talk To Your Clients.
Everyone is snowed under (almost literally) in November and December but not returning emails or communicating with your clients is for amateur hour, and you’re a professional. Making sure your customers’ life is easy-peasy will ensure that they hire you over again. When life gets crazy for many of us our instinct is to hide and suffer through the work, but sometimes it’s good to talk to your clients and discuss expectations and realities of projects. Sometimes it’s just nice to check in and say hi to the people that pay you money. They’re busy too and would probably appreciate a friendly voice.
Hussle Hussle Hussle …. Breathe.
You’ve already got hussle but one of the worst things you can do in crazy busy time is to burn out. A burnt out mom and a burnt out business owner means despite your intentions, nothing gets done. Entrepreneurs burnout is a very real problem with business owners trying to do everything, and then add being a parent on top of that. It’s easy for exhaustion and being overwhelmed to set in. To avoid this set your working hours and stick to them. When your workday is done, close the laptop and go hang out with your family, get outside, throw a snowball at your kids, get some Christmas shopping done. Do anything except work.
During your work hours, make sure that you are managing your expectations on what can ACTUALLY get done in that time and not what you’d like to get done in that time. What you’d like to get done and what is reasonable to accomplish in a period of time are often two separate things especially in high achievers.
Running your own business is tough especially if you’re running a business around your kids. During busy times of the year it’s near impossible to focus on the basics but little touches will help keep you sane and look like a pro.