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Instagram 101

By Brittaney Moore

Facebook has been around for quite some time, something that is fairly new but widely popular is Instagram. Using Instagram for your business seems foreign to most people, but it is a very important tool to have in the toolbox. I can share with you a few tips to help you get an Instagram account up and running.

First off, grab yourself a coffee. Then, you are going to create an Instagram account for your business. This should be done from a mobile device such as your phone or tablet. Ensure that you use a username that matches the username of all your other social media platforms. This will make it easy for people to discover you. *Side tip when it comes to usernames: Make your username memorable, and easily searchable. Keep it short and to the point. If you are looking to change your username on any platform, I recommend seeking help from a Social Media Manager, such as myself, to help alleviate any negative impacts* Once your profile has been created, it is time to design.

  • Profile Picture: Your profile picture should be your brand logo. This makes it easy to discover your business. This should also be the case with all your social media pages. If your logo doesn’t fit within the dimensions, I recommend sending it to your graphic designer and having them send you a social media package. This should include graphics that will fit a number of different social media pages. If you do not have a logo, a professional business headshot would be next appropriate. A selfie should never be used as a profile picture in a business page.
  • Website: You can add a clickable link to your Instagram profile that will lead any viewers straight to your website. You can also use this section to promote any event tickets you may be selling at the time. When your event is over, remember to change it back to your website address to increase website traffic.
  • Bio: Use this section to tell people about what services or products you offer, what types of things they can expect to see from your page, or any branded hashtags you are using or would like people to use. You only have 150 characters, make each one count.
  • Facebook Page: You can directly link your Facebook page to your Instagram account. I never recommend “double dipping”. What that means, is that you have the ability to post everything you post to Instagram automatically to Facebook. “Double dipping”. 2 platforms, 1 post. Don’t do it. Your audience on Facebook and Instagram are looking for different tones.
  • Category: Like your Facebook page, choose this wisely. Choose a category that best represents the products or services that your business offers.
  • Contact Options: Choose how you would like people to contact you. Enter in your email, phone number, and/or location. This will allow followers to contact your company through direct buttons on your Instagram page

Once you have this completed, your Instagram account is ready to go. Before you go on a posting bonanza, set yourself some Instagram goals. Keep in mind this is your business image, choose your posts wisely. If you ever have any questions or would like to know more about posting on Instagram, you know where to find me.

Brittaney is a Mom to an adventurous boy, an espresso addict, and a Social Media Expert helping Mompreneurs across Alberta.

Find her on Facebook: MooreMediaManagement, 

Instagram:@mooremediamanagement,  @captamericasmom,

and on her website