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Social Media Basics for the Mompreneur

By Brittaney Moore   

With the economy being what it is, more moms have been entering the workforce, and the pressure of being a successful career woman is higher than ever. We are so fortunate that there are many opportunities for moms to work at home, starting a revolution that is known on social media as #momboss. Small Business owning moms are in fact so popular, that we have our own title; a Mompreneur is defined as a female business owner that actively balances everyday mom duties, and the role of an entrepreneur.

As a mom myself, my daily activities include chasing after a toddler, cooking multiple meals that do not get touched, and checking my social media accounts sitting on the toilet to make sure my fellow mom friends look just as exhausted as myself. Through the past few years, we have adapted our social media use as a powerful outlet to create our home businesses. I have more friends on facebook groups that I talk to than I do face-to-face, and I know I am not alone. On average, 1.9 billion people log into Facebook every month. Naturally it is a perfect outlet to build your business, post your sales, gain recognition, and all while your sweet, adorable, tiny humans write on the wall with sharpie.

For the majority of Mompreneurs, your Facebook page and Instagram accounts are your only source of marketing for your business. It seems simple, you’ve posted about  a million pictures of your kids eating spaghetti, so how hard can running a Facebook page be? There are several common mistakes that people make when running a Facebook page that can lead to low reach numbers (the amount of people that can see your content), an account suspension, or even removal of a page in its entirety. I am going to share with you a few tips to keep your page active, seen, and following the terms and conditions.

  • Read through Facebook’s Terms and Conditions. I know that 99% of you have agreed to the Terms and Conditions without reading them. For a personal account, you can probably get away with it, but when you are representing your business, it is a different story. I scroll through Facebook everyday and it is full of businesses that have broken the rules. The biggest one, and my biggest pet peeve, CONTESTS! Personal timelines may not be used to promote contests. This means that contests requiring your followers to “Share this Post” or “Tag a Friend” are not permitted. Failure to comply can cost you your entire page. When most of your customers and clients come from Facebook, the removal of your page can be devastating to your business.
  • Make your page and all your posts visibly attractive. A trick that I use when creating business pages, and all my posts is always having my devices with me and open. When I create and edit a page, I have it open on my desktop, my mobile phone, and my tablet. The key is to ensure that all your content is easy to read, see, and maneuver from every type of device your potential customers may be using.
  • Be Interactive.  Facebook has so many different options for you to post to your business page. Do not be afraid to use them! By posting different medias such as status updates, pictures, videos, and even going live, you are really engaging your audience and bringing life to your page. Using avenues such as Facebook Live can seem overwhelming, but it doesn’t take too long to figure out and it is a great excuse to change out of your pajamas and attempt a winged eyeliner.

Following these 3 simple tips can help you develop better brand recognition and take your business page to a different level. I can go on and on, giving you tips and tricks for successfully running your business page, but I know by now your tiny humans have strategically thrown every toy they own all over the living room, or it is midnight and you are fighting to keep your eyes open. Keep up the great work, Mama.

Brittaney is a Mom to an adventurous boy, an espresso addict, and a Social Media Expert helping Mompreneurs across Alberta. Facebook: MooreMediaManagement, Instagram: @mooremediamanagement