Canada Screams for Ice Cream 

And can you blame us?

Not much says  “Summer” to Albertan’s more than unwrapping a cold, creamy ice cream.

Sobeys Inc., parent company of Sobeys, Safeway and IGA, is giving you a chance to not only celebrate Summer but Canada 150 as well with a warm-hearted community campaign.

As a proudly Canadian company, Sobeys will be hosting Canada Screams for Ice Cream at stores locations across Western Canada in support of local youth-focused charities. On Saturday, June 24, customers are invited to visit their local Sobeys, Safeway or IGA store and make a $2 donation in exchange for a tasty ice cream bar. One hundred percent of funds raised will provide healthy meals and snacks for more than 100 local charities across Western Canada. Sobeys Inc. will also match donations raised, to a total of $100,000.

Find a participating store in your area and the Youth Organization they are supporting by visiting www.treatyourcommunity.com

The Canada Screams for Ice Cream event will also mark the launch of Sobeys Inc.’s Kids Paying-it-Forward program. The program will see 150 kids from participating charities each receive $500 in gift cards to donate to a community group that has helped their family, friends or neighbours. Through this initiative, a total of $75,000 will be donated, allowing Sobeys Inc. to help Canadian charities shape future leaders and caring Canadians. Visit sobeys.com, safeway.ca or west.iga.ca for more information on these campaigns.

Twist our rubber arm. I guess we have to treat ourselves to ice cream this Saturday. The kids will be so sad 😉

While you’re here;

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This post has been sponsored by Sobeys, all opinions are our own

 

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